It was such a privilege and joy to dive into the lovely world of the Swiss folk tale "Ursli" and build a brand identity system around her story with the bell. The Swiss children line up for the Chalandamarz parade and Ursli our main character is stuck in the back of the parade because of her tiny bell. She vowes that somehow she would lead the next parade. Ursli packs a bag and hikes into the snow covered Alps. Eluding Frost Giants that once ruled over all of Switzerland, Ursli finds safety in caves and climbs the mountains until she discovers a snow covered cabin with the largest bell inside. She returns to her town and proudly leads the next parade with her enormous bell as the whole village cheers. Complimenting this beautiful Swiss story with visual storytelling we were able to create a colorful identity for the brand and even designed a comic book for the launch of the cheese.