Craftwork Coffee
Packaging, Logo Update
Currently known as "Craftwork Group" Craftwork Coffee was a co-working, roastery-café with multiple locations in Fort Worth, TX.
Craftwork Coffee Co was a Fort Worth-born brand that launched in 2016 and shifted its business focus toward the hospitality industry in early 2021 by rebranding to "Craftwork Group". Before selling it's Camp Bowie and Magnolia stores to longtime team members in 2021, we designed their packaging and refreshed Craftwork's beautiful and elegantly blue brand image. We designed a simpler and strong rhombus shaped logo that is used as the Craftwork Group's primary logo today. Even though the brand shifted it's focus towards hospitality you can still find important elements from our re-design in the core of the new company.
Where to buy
Craftwork Coffee
We are proud to share with you the end product of this successful project. In an era where everything has become digital – we'd love to give you an opportunity to view the product in real.
250 gr • Out of Stock
Dialogue
Pillow Talk Decaf
250 gr • Out of Stock
250 gr • Out of Stock
Wordplay
how we designed
Craftwork Coffee
2
1
4
3
1. Brand Exploration
Week 1, Meetings for Packaging Need & Moodboard
Packaging Design, Strategy, Brand Story
2. First Brand Design Concepts
Week 4, Three different brand directions for 250 gr and 1 kg bags
Package with Options, Type, Colors
3. Revision and Completion
Week 6 , Label system created for Blends & Single origins
Packaging Print Files, Label Design, Logo Kit
4. Overtime: Logo Kit
"Craftwork Coffee" rebrands to "Craftwork Group" using the rhombus logo icon we explored in package options.
