The ‘Goat’ mascot logo designed for Black Honey pays homage to the popular Ethiopian legend of ‘how coffee was discovered by a goat’. The story goes that a goat herder discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. It was such an honor, to work with Black Honey and create their brand while being able to produce fun artwork! We designed a “1949 Knucklehead motorcycle” illustration with its engine removed and replaced with coffee making equipment, a Stockholm city hall illustration, multiple goat mascots and multiple labels for their Coffee Stout Beer, Cold Brew Bottles, Coffee Bags,